What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?
The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.
In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.
ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.
Let us help you identify, protect, and expand your brands and their success.
Controversy Over Overriding Intellectual Property Protections for COVID-19 Vaccines, Diagnostics and Treatments
A recent proposal by the U.S. government to the World Trade Organization (WTO) to direct its member states to override patent protections for COVID-19 vaccines, and a competing proposal by…
California IP Protection for Cannabis Businesses
Daily Journal recently published an article by, Dr. Dariush Adli, President at ADLI Law Group discussing how legalization of recreational Cannabis in California in 2016 has resulted in a burst…
Trademark Infringement in Cannabis
Cannabis and Hemp CBD companies should be increasingly vigilant regarding the risks of potential trademark infringements of non-cannabis and hemp-related marks. There has been a long history of cannabis products…