TRADEMARK

What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?

 

The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.

 

In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.

 

ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.

 

Let us help you identify, protect, and expand your brands and their success.

 

Cannabis Business and Law Developments In the Covid-19 Crisis, Daily Journal (July 23, 2020)

July 23, 2020

In a recent article for the Daily Journal, Jonathan Landis discusses the latest developments in cannabis law and business as a result of the COVID-19 crisis. In particular, he focuses on…

ADLI Secured Favorable Settlements in Six Cases Last Week

July 17, 2020

Not all litigation is created equal. It is true that litigation can be time consuming and costly. But it is also true that 98% of cases are resolved prior to trial.  At…

ADLI Secures New Employment Agreement for Entertainment Academy Executive

July 9, 2020

On June 23, ADLI finalized difficult negotiations and our client entered into a new, multi-year employment contract to continue to run one of the entertainment academy’s charitable wings, on a…