What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?
The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.
In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.
ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.
Let us help you identify, protect, and expand your brands and their success.
The Steps to Acquiring a Technology Patent
The patent application process is time-consuming, expensive and can be complicated depending on the nature of the idea or invention you are patenting. Especially in the case of a technology…
Rights of the Inventor When Applying for a Patent
The patent application process can be complicated yet necessary to protect your rights as an inventor. You may find the patent application process is simplified by hiring a trusted Los…
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