TRADEMARK

What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?

 

The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.

 

In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.

 

ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.

 

Let us help you identify, protect, and expand your brands and their success.

 

Conducting a Worldwide Patent Search

April 12, 2016

One of the most frustrating parts of applying for a patent is finding out your application is rejected because the invention is already patented. By conducting proper searches ahead of…

How Often Do I Have to Renew My Patent?

April 12, 2016

When initially filing your patent you should be prepared to have only the standard 20-year protection offered by a U.S. patent. There are very few cases in which a patent…

The Pros and Cons of Invention Promotion Companies

April 12, 2016

Many companies exist in the business world that make their living through helping inventors obtain and license patents on their inventions. These invention promotion companies offer a seemingly fantastic list…