What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?
The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.
In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.
ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.
Let us help you identify, protect, and expand your brands and their success.
Basic Trademark Law and Statutes
A trademark is a symbol, word or sound used by an individual or business to identify themselves or their goods. In the world of business and advertising, a trademark can…
The Basics of Registering a Trademark
The small “TM” logo that appears next to many company logos and text slogans is the symbol that the content is trademarked. A trademark is any word, name, symbol, device,…
How to File an International Trademark
A trademark is only protected in the country in which it was filed. If you are concerned with protecting your trademark in multiple countries, you will need to file for…