What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?
The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.
In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.
ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.
Let us help you identify, protect, and expand your brands and their success.
Register Your Copyright to Protect Yourself Against Copyright Infringement
The purpose of obtaining a copyright is to protect your intellectual property rights. This gives you the exclusive rights to your creations under the protection of copyright law. By officially…
How Long Does Copyright Protection Last?
Copyright law is meant to protect an individual’s artistic creations. This applies to things such as: Art Music Literature Images and film Computer and Internet software You can register a…
How much does a copyright cost?
Filing a copyright application can involve a number of various forms, each with a different fee. Add to that the various additional services available to copyright application seekers, as well…