What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?
The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.
In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.
ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.
Let us help you identify, protect, and expand your brands and their success.
Internet Copyrights
If you plan to obtain an Internet copyright in Los Angeles County, it is fairly simple to do so. You simply need to include the word “copyright”, or place a…
Can I Transfer a Copyright?
If you are wondering whether it is possible to transfer a United States copyright, the answer is YES and copyright law is written so that it is fairly simple to…
What is a Copyright?
While patents are meant to protect the unauthorized use of inventions and designs, copyrights are intended to protect words, music, images and other forms of creative expression. Under copyright law,…