What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?
The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.
In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.
ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.
Let us help you identify, protect, and expand your brands and their success.
California Business Laws
Even established businesses can benefit from the guidance of a Los Angeles business law attorney when it comes to dealing with California business laws. Whether you’re well established or just…
False Advertising and Promotion
The federal Lanham Act is normally known as a statute to protect trademarks. However, there is a specific section that creates provisions for businesses to sue one another for false…
In which state should I incorporate my business?
Your business doesn’t always have to be filed in your home state alone when it comes time to incorporate your business. While most small businesses take this route because it’s…