TRADEMARK

What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?

 

The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.

 

In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.

 

ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.

 

Let us help you identify, protect, and expand your brands and their success.

 

When it comes to damages recovery, design patents trump utility patents

January 26, 2024

Determination of reasonable royalty is often difficult to prove and can leave a large portion of the profits with the infringer. Lost profits, on the other hand, corresponds to the…

French Montana’s Legal Triumph: ADLI Law Group’s Victory in Copyright Dispute

January 11, 2024

ADLI Law Group is pleased to announce a significant legal triumph on behalf of our esteemed client, the renowned rapper French Montana. The victory comes in the context of a…

Warhol and Prince: Redefining Fair Use

October 27, 2023

In a highly consequential decision involving signature works of renowned artist Andy Warhol and photographs of music legend Prince, the U.S. Supreme Court has clarified the long-standing fair use defense…