1. How Influencers Can Influence More Revenue and Stay Out of Trouble

    Social media platforms such as YouTube and Instagram have become the go-to destination for video content consumption by teens and millennials. It far surpasses what they consume on television. These platforms (often referred to simply as “social”), collectively generate billions of views, and hundreds of millions of hours of watch time, every single day. Teens and millennials create most of th…Read More

  2. From the streets to the courts : H&M Vs. REVOK

    In the era of fast communication and social media, Brands have to be extremely vigilant about the message they convey. The fashion industry as the ultimate Industry of appearances is specifically targeted in this regard. Every moves is publicly analyzed, criticized, and H&M is the last “victim” of that public eye watch. In a campaign for its New Routine sportswear, the brand featured image…Read More

  3. Influencers Need to Be Under the Influence – of the Laws Governing Endorsement Disclosures

    Being a social media Influencer can be very lucrative. Brands are more willing than ever to pay popular Influencers lots of money to tap into their millions of followers, to promote their products to what have proven to be willing consumers. The Federal Trade Commission (the "FTC") is paying attention. They’ve consequently ramped up enforcement of the FTC Act (the “Act”), which is basically …Read More

  4. Kylie and Kendall Jenner Don’t Know Wrong from Rights

    Earlier this year, Kylie Jenner tried to register a U.S. trademark for “Kylie” as a brand for her celebrity and her branded goods.  For some reason, she or her legal counsel neglected to first find out if that name/brand was available for trademark registration in the trademark classes Kylie sought.  It wasn't. As early as 2006, several “Kylie” registrations had been obtained by supersta…Read More

  5. Think Before You Post on Facebook

     We have all had that moment where we have used Facebook to vent about our frustrations with someone. Besides the occasional post about our children’s accomplishments, what we had for dinner or political posts, many of us use Facebook as an outlet for our complaints. What could go wrong, right? Well, it seems that the answer is a lot.   In the age of instant gratification, we can’t help ours…Read More

  6. Facebook Divorces

    In recent years, with the surge in the use of social media platforms such as Facebook, Snapchat and Instagram, married people’s activities on these sites have either become the cause of divorce or been used as evidence in divorce cases. A study published in the Journal of Cyberpsychology, Behavior and Social Networking, found that people who use Facebook more than once an hour are more likely to…Read More