social media influencers

Influencers, Use Your Influence to Save Lives!

According to several recent articles and advisories I’ve read quoting infectious disease specialists, including from the U.S. Centers for Disease Control and Prevention (the “CDC”), many Gen Y and Gen Z-ers (I’ll now refer to them in this article the “Gens”) have been ignoring “Stay at Home” orders, social distancing, and other advice of medical…

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How Influencers Can Influence More Revenue and Stay Out of Trouble

Social media platforms such as YouTube and Instagram have become the go-to destination for video content consumption by teens and millennials. It far surpasses what they consume on television. These platforms (often referred to simply as “social”), collectively generate billions of views, and hundreds of millions of hours of watch time, every single day. Teens…

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