registered trademark

Kylie and Kendall Jenner Don't Know Wrong from Rights

Earlier this year, Kylie Jenner tried to register a U.S. trademark for “Kylie” as a brand for her celebrity and her branded goods.  For some reason, she or her legal counsel neglected to first find out if that name/brand was available for trademark registration in the trademark classes Kylie sought.  It wasn’t. As early as…

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Can a trademark include a mark that's already registered within it?

It depends on how the registered mark is used and how arbitrary or fanciful is the registered mark. In short, if no one will confuse your mark with the registered mark, then you likely will be fine. For example, “Target” is registered by Target Brands, Inc. in association with various retail department store services. However,…

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