1. Your Trademark Can Become Useless If You Can’t Prove Use

    A U.S. trademark registration must be maintained every five years, and renewed every ten, to keep it active and enforceable.  A component of this is the trademark owner filing an affidavit with the Trademark Office, stating the trademark owner is still using the mark in connection with the goods and services in the registration.  The affidavit had to be accompanied by a current specimen showing …Read More