1. Influencers Need to Be Under the Influence – of the Laws Governing Endorsement Disclosures

    Being a social media Influencer can be very lucrative. Brands are more willing than ever to pay popular Influencers lots of money to tap into their millions of followers, to promote their products to what have proven to be willing consumers. The Federal Trade Commission (the "FTC") is paying attention. They’ve consequently ramped up enforcement of the FTC Act (the “Act”), which is basically …Read More