1. How Influencers Can Influence More Revenue and Stay Out of Trouble

    Social media platforms such as YouTube and Instagram have become the go-to destination for video content consumption by teens and millennials. It far surpasses what they consume on television. These platforms (often referred to simply as “social”), collectively generate billions of views, and hundreds of millions of hours of watch time, every single day. Teens and millennials create most of th…Read More

  2. I Don’t Know Who’s Watching The “Big Game”, I’m Watching The Super Bowl

    Ah, yes, it's that time of year again. That time of year when everyone becomes a football fan. The time of year when we are reminded as to how many pounds of guacamole Americans eat, how may liters of beer Americans drink, and how many pizzas Domino's will deliver on one particular day of the year. A time of the year when during an important moment of a major sporting even we hear questions like "…Read More

  3. Holy Customer Confusion Batman! Correct Robin, She’s Damaging My Brand

    Last week the "Batman Lego Movie" was released and throngs of movie goers flocked to the cinema to watch the caped crusader, in Lego form, gather and create his iconic team of Robin, Commissioner Gordon, and Batgirl.  Albeit, the "Batman Lego Movie" is satirical in its portrayal of the Dark Knight, however one subplot that holds true throughout all of the Batman mediums is Batman's initial hesita…Read More