In a Second Article on the the Recent “Kimono” Trademark Controversy, Dr. Dariush Adli Discusses Recent Developments and Legal Remedies for Affected Groups
In an article for Law360, Dr. Dariush Adli discusses new developments around the recent controversy surrounding Kim Kardashian’s efforts to trademark the name “Kimono” for her new line of undergarment shapewear. While not perfect, trademark laws can be used to appropriate indicia traditionally associated with certain cultures or traditions. Groups seeking to counter potential appropriators based on trademark laws face a multitude of challenges in establishing ownership of a valid trademark and in utilizing USPTO or court proceedings to stop the appropriators’ use of cultural items.
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