Ms. Canton recently joined ADLI Law Group as a Marketing Executive. In this role, she is responsible for managing the firms digital marketing campaigns, planning and implementing effective digital content and strategic business development.
Ms. Canton has over 8 years of marketing experience in various industries including fashion, television, architecture and law. She attended Brooklyn College where she graduated with a BA in Psychology. Ms. Canton uses her training in psychology to create compelling content and attract audiences. Ms. Canton appreciates the overlap between psychological theories and the principles of effective marketing. She understands that one key to being a successful marketer is understanding how people think and what motivates human behavior.
Ms. Canton’s big-picture thinking allows her to get the most mileage out of marketing activities. Representative successes include multi-office law firm’s marketing and public relations campaign, including working with practice groups to develop strategy and implement programs, as well as working with associates on personal business development programs. She also spearheaded a Search Engine Marketing campaign for a fashion brand, which landed the company on the first page of all major search engines and directly increased traffic to the firm’s website.
In her personal time, she loves to travel, spend time with family and design custom leather accessories.
Dean College, Associates, Psychology, 2004
Brooklyn College, Bachelors in Arts, Psychology, 2010