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The small “TM” logo that appears next to many company logos and text slogans is the symbol that the content is trademarked. A trademark is any word, name, symbol, device, or any combination thereof that is used to identify the goods of a manufacturer. In short, your trademark is your brand name, the identity by…

A trademark is only protected in the country in which it was filed. If you are concerned with protecting your trademark in multiple countries, you will need to file for ownership of the mark in each country. This process can be difficult and very time consuming, which is where experienced California trademark attorneys can help….

If you have a unique formula or process that is the core of your business, you most likely have a trade secret that needs to be kept confidential from other similar businesses. There are no government forms or processes in place for protecting trade secrets; your business is responsible for protecting this information on your…

Thanks to the Madrid Protocol in effect since 2003, international businesses are now able to easily secure trademark registration in approximately 75 countries with a single application. California trademark attorneys that are well versed in international trademark applications can help guide you through the process. Benefits of Registering an International Trademark Businesses can enjoy less…

The U.S. Patent and Trademark Office defines a service mark as: Any word, name, symbol, device, or any combination, used, or intended to be used, in commerce, to identify and distinguish the services of one provider from services provided by others, and to indicate the source of the services. Similar to a trademark, but for…

Since there is no legal way to register or claim a trade secret as part of your business, there is no way for the trade secret to expire. However, in regard to protecting your trade secrets, there are many types of contracts and documents that can be used and those may have expiration limitations. For…

Your company builds its brand from identifiable items: logos, sounds, words, color schemes, and/or devices. When you have established such an item as unique to the promotion or identification of your brand, you will want to secure it from use by others. When you register for sole use of a branded item, you are registering…

The purpose of trademarking your property is to protect it from unauthorized use by another party. Trademarks are not unlimited and they will expire after a certain period of time. Therefore, it is important to have a good grasp on when your trademarks expire and how you can renew a trademark. California trademark attorneys know…