Trademark

ADLI Secures Registered Trademark for Cellphone Accessories Company

ADLI has successfully obtained a registered trademark (No.88193617) for a cellphone accessories company. With this trademark, ADLI’s client is protected from unauthorized use of the mark by competitors, which, in turn will help the client establish and spread its distinguishing brand identity. ADLI’s trademark law services include obtaining trademark registration both in the U.S. and…

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ADLI Secures Registered Trademark for Large Senior Care Facility

On June 23, 2020, ADLI was successful in securing a registered trademark (No. 6,083,332) for a large senior care facility. With this trademark, ADLI’s client is offered protection from others infringing upon the unique brand identity that distinguishes them. ADLI’s trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both…

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Los Angeles Lawyer Published:Generic Branding: The Issue of Determining how Genericness may be Applied

In the recent article published in the Los Angeles Lawyer, Dr. Dariush Adli discusses trademark genericness for .com brands and how courts go about making that determination. The issue is now before the Supreme Court, which is expected to issue its decision by June. Click link to read the full version of the article: https://bit.ly/3arCJzh.…

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Daily Journal PUBLISHED: Supreme Court to Decide if Recovery of Trademark Infringer’s Profits Requires Willfulness

Supreme Court to Decide if Recovery of Trademark Infringer’s Profits Requires Willfulness, Daily Journal (April 14, 2020) In an article published in the Daily Journal, Dr. Dariush Adli discusses oral arguments recently heard by the Supreme Court on a high profile case that will have profound impact on damages available to plaintiffs in trademark infringement…

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In a Second Article on the the Recent “Kimono” Trademark Controversy, Dr. Dariush Adli Discusses Recent Developments and Legal Remedies for Affected Groups

In an article for Law360, Dr. Dariush Adli discusses new developments around the recent controversy surrounding Kim Kardashian’s efforts to trademark the name “Kimono” for her new line of undergarment shapewear. While not perfect, trademark laws can be used to appropriate indicia traditionally associated with certain cultures or traditions. Groups seeking to counter potential appropriators based on…

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Dr. Dariush Adli Discusses the Recent “Kimono” Trademark Controversy and Legal Remedies for Affected Groups

In an article for IP Watchdog, Dr. Dariush Adli discusses the recent controversy surrounding Kim Kardashian’s efforts to trademark the name “Kimono” for her new line of undergarment shapewear.  While not perfect, trademark laws do provide powerful tools for Affected Groups to combat and control cultural appropriators from using their cherished attributes.    To read…

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How Influencers Can Influence More Revenue and Stay Out of Trouble

Social media platforms such as YouTube and Instagram have become the go-to destination for video content consumption by teens and millennials. It far surpasses what they consume on television. These platforms (often referred to simply as “social”), collectively generate billions of views, and hundreds of millions of hours of watch time, every single day. Teens…

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Balenciaga vs Little Trees: When Anti-Fashion Leans Toward Anti-Legal, Daily Journal (November 6, 2018)

In an article for the Daily Journal, ADLI’s Olfa B’Chir discusses the appropriation of functional trademarks by high-end fashion brands attempting to compete with a movement in Fashion known as “AntiFashion”.  She explores the case example of Balenciaga appropriating the Little Tree design and their protected trademark to create a Balenciaga keychain that sells for approximatively…

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Your Trademark Can Become Useless If You Can’t Prove Use

A U.S. trademark registration must be maintained every five years, and renewed every ten, to keep it active and enforceable.  A component of this is the trademark owner filing an affidavit with the Trademark Office, stating the trademark owner is still using the mark in connection with the goods and services in the registration.  The…

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EP’s Louboutin Decision Opens the Door for U.S. Businesses to Protect Their Color/Shape Brands in Europe, IP Watchdog (September 4, 2018)

In an article for IP Watchdog, Dr. Dariush Adli examines the relevance and significance of European high court’s decision to recognize color a protectable form of trademark and offers practical advice to businesses who own color trademarks to take advantage of the ruling by obtaining exclusivity for their products in the EP market. To read…

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