Paul I. Menes

Influencers Need to Be Under the Influence – of the Laws Governing Endorsement Disclosures

Being a social media Influencer can be very lucrative. Brands are more willing than ever to pay popular Influencers lots of money to tap into their millions of followers, to promote their products to what has proven to be willing consumers. The Federal Trade Commission (the “FTC”) is paying attention. They’ve consequently ramped up enforcement…

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Got Rights? A Jenner or Kardashian Will Probably Infringe Them

I really thought I wouldn’t be writing about this again. I thought that Kylie Jenner and her sisters would hire and listen to knowledgeable and competent trademark and copyright attorneys for their future business endeavors, after: Kylie Jenner infringed several of multi-platinum singer Kylie Minogue’s trademarks; and, then she and her sister, Kendal Jenner, infringed…

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Your Trademark Can Become Useless If You Can’t Prove Use

A U.S. trademark registration must be maintained every five years, and renewed every ten, to keep it active and enforceable.  A component of this is the trademark owner filing an affidavit with the Trademark Office, stating the trademark owner is still using the mark in connection with the goods and services in the registration.  The…

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Kylie and Kendall Jenner Don’t Know Wrong from Rights

Earlier this year, Kylie Jenner tried to register a U.S. trademark for “Kylie” as a brand for her celebrity and her branded goods.  For some reason, she or her legal counsel neglected to first find out if that name/brand was available for trademark registration in the trademark classes Kylie sought.  It wasn’t. As early as…

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Got Bad Reviews? That’s Too Bad, Under New Law

It’s been said that “opinions are like a________s – everyone has one”.   But they can do serious damage to a business when they take the form of negative reviews online. People are entitled to express their opinions (it’s that pesky free speech thing).  Reviews have become powerful influencers.  Most of us won’t consider buying or…

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No Fake News Here. Your Website or App Content Can Get You Sued for Copyright Infringement, Unless It Complies with New Law

President Trump regularly says you can’t trust the media.  He’s 100% right — if he’s talking about a type of digital media.  This would be the third-party content, such as videos, photos, and posts to chat rooms, bulletin boards, and discussion forums, that are hosted on a site or app (“Site(s)” for purposes of this…

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What’s in A Name? Everything If Your Name Is Kylie Jenner

We’re saturated with Kylie Jenner.  She has a celebrity.  She’s all over reality TV as a Kardashian adjunct.  She regularly graces the covers of tabloids.  She has tens of millions of followers as a social media icon.  She has a burgeoning career as a fashionista, either selling or planning to sell clothing, cosmetics and accessories.…

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Your Start-Up Will Stall If It Doesn’t Own Its IP

As I’ve emphasized in other writings, the single most important asset of any business is its intellectual property (“IP”).  Sure, good management is very important, but executives and other managers can (and do) come and go.  A start-up’s IP, like a diamond, should be forever (or at least until it’s sold or tra nsferred).  Among…

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Always Use Protection! – Submitting Your Ideas Without Getting Ripped Off

Just about everyone at one time or another has come up with an idea for a movie, TV show, product or service.  They’ve seen or are aware of how much money can be made in such endeavors, figure their ideas are as good as anyone else’s, if not better, and decide to take a shot…

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Something to Learn From Carrie Fisher

My oldest and closest friend likes to say: “Our time on Earth is the vacation, so we better enjoy all of it.  When we die, we go back to work.”  Yes, he’s a little twisted, but I think he’s spot-on.  We too soon lost so many of talent’s royalty in 2016 – a Princess (Leia–…

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