Paul I. Menes

‘Fyre’ Danger! 7 Ways Influencers, Brands and Agencies Can Avoid Getting Burned for Not Disclosing Endorsements

As influencer marketing continues to explode in terms of its impact, so has scrutiny on how these engagements are arranged and played out. This is especially true when it comes to the proper disclosure of an influencer’s relationships with brands when he or she receives any form of compensation for endorsements. Such compensation is separate…

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How Influencers Can Influence More Revenue and Stay Out of Trouble

Social media platforms such as YouTube and Instagram have become the go-to destination for video content consumption by teens and millennials. It far surpasses what they consume on television. These platforms (often referred to simply as “social”), collectively generate billions of views, and hundreds of millions of hours of watch time, every single day. Teens…

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