Balenciaga vs Little Trees: When Anti-Fashion Leans Toward Anti-Legal, Daily Journal (November 6, 2018)
In an article for the Daily Journal, ADLI’s Olfa B’Chir discusses the appropriation of functional trademarks by high-end fashion brands attempting to compete with a movement in Fashion known as “AntiFashion”. She explores the case example of Balenciaga appropriating the Little Tree design and their protected trademark to create a Balenciaga keychain that sells for approximatively $260.
To read the article, click here. (subscription required)