Adli Law Group P.C.

Tel: +1 (800) 817-2949
Fax: +1 (213) 623-6554

‘Transformers 4’ casting Chinese actors in top roles: Another sign of China reigning over Hollywood?

LOS ANGELES – Last week, famed director Michael Bay and Paramount Pictures announced that popular...
Tips on Maximizing Success of IP Plaintiffs at Minimum Costs

At Adli Law, our goal in representing an intellectual property (patent, trademark, copyright or trade...
You Are Better Off With a Judge ased on the most recent data, patent holders have a better chance of prevailing...
Judge Gee Denies Jolie Attorneys' Fees

On June 7, 2013 California federal Dolly M. Gee denied Angelina Jolie’s request for $350,000 in attorneys’...
Could This Be the Answer to Patent Trolls?

Under legislation that Congress introduced on May 16, patent owners' names would become a part of...

Submit a Topic Proposal

Want more general information about a topic? Submit your request here to have Adli Law Group, P.C. consider your blog topic request.

Your Name*

Your Email*

Blog/Article Request*

Bookmark and Share

A trademark is a symbol, word or sound used by an individual or business to identify themselves or their goods. In the world of business and advertising, a trademark can be an invaluable source of promotion. Many businesses have multiplied their success substantially by employing a clever or catchy trademark. Some trademarks were established more than a century ago and still serve to promote their business as a familiar face in advertising.

Trademark Coverage

To protect the use of trademarks, trademark law was established. Trademark law covers the specific goods and services of a company, but not a particular technology. Trademark law is similar to branding; where there may be several types of athletic shoes available, only one is allowed to have the trademarked Nike swoosh as its brand.

Trademarks cover the visual, textual or audible brand of a company or individual. The Nike swoosh logo, McDonald’s “I’m Lovin’ It” slogan, and the sound of the NBC chimes are all trademarked instances. If any other entity attempts to use them without authorization, the trademark owner has the right to bring a lawsuit forth under trademark law. 

Enforcement of Trademark Law

The U.S. Patent and Trademark Office largely leaves the policing and enforcement of trademarks up to the trademark owner. The USPTO serves more as a verification means when trademark law is violated. Once the trademark is established with the USPTO the office can verify that the trademark is legally valid and held by the owner.

If a trademark owner finds their property is being violated under trademark law, they first must send a “cease and desist” order to the violating party. If the letter does not work, the trademark owner can benefit from the help of California trademark attorneys with experience in filing lawsuits for unauthorized use of trademarked materials.

A registered trademark that is found to have been illegally used under trademark law may bring a reward of up to triple damages for the trademark owner. This is in addition to the California trademark attorneys’ fees. 

Hiring California Trademark Attorneys

Whether you are seeking to establish a new trademark, or if you believe you have a trademark law infringement case with your existing trademark you can always seek the help of an experienced California trademark attorney.

The California trademark attorneys at the Adli Law Group P.C. have formed lasting relationships with businesses across Los Angeles County and around the globe. Contact us today for experienced help with protecting your trademarks – (213) 223-2365.

business attorney los angeles London Business Litigation Attorneys Business Litigation Attorneys Business Litigation Attorneys

444 South Flower Street
Suite 1750,
Los Angeles, CA 90071 USA

T: +1 800 817 2949
F: +1 213 623 6554

81 Oxford Street
London, W1D 2EU
United Kingdom

T: +44 (0) 207 903 5077
F: +44 (0) 207 903 5333

Level 20, Marunouchi Trust Tower-Main
1-8-3 Marunouchi Chiyoda-ku
Tokyo 100-0005 Japan

T: +81 (3) 6269 3143
F: +81 (3) 6269 3131

37F, Taipei 101 Tower No. 7, Xin Yi Road
Section 5, Xin Yi District
Taipei City, 110 Taiwan R.O.C

T: +866 2 8758 2735
F: +886 2 8758 2999