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Tips for Choosing a Company Name
When setting up a new business, one of the seemingly simplest steps can also have the most impact on your early success. The name of your company impacts your business in many ways, from recognition and marketing to initial perception and reputation. That’s why it is so important when choosing a company name to have the help of a California business law attorney who has experience in the early development of businesses.
Consider Your Target Market
Companies want a unique name that says something about the type of business they’re in. If you are a trendy, current generation business you may have the urge to base your name around a pop culture reference. While this may be a good idea in the current time, consider that many pop culture references don’t have longevity. Those that do will eventually fade into obscurity or block your ability to reach younger generations not familiar with the reference.
You need to make sure when choosing a company name that you consider what goods or services you are offering and the clientele you are selling to. If your business caters to highly educated executives, using slang in your business name may not be appropriate. Likewise, using another language in your business name may not be a good idea, either.
Playing the Name Game
When choosing a business name you should have multiple ideas running around on paper. Playing with various word combinations and phrases is essential to the developing of the perfect name. Remember that you want to keep it short and memorable, so people are more likely to remember it when asked about your particular area of business.
Think about nouns and adjectives that describe your new business and combine parts to make a unique word. Or take an existing word relating to your company and attach a prefix or suffix that relates to your area of industry. Some businesses have created a memorable name by using an off-beat name with some sort of history.
Test Market Your Names
Once you’ve narrowed down your options to a few good ideas, test them out on others. Let the whole company, friends and family get involved in choosing a company name. Run your ideas by everyone and get their opinions, they may have some great suggestions you’ve never thought of.
Make sure that you have reached your final decision before ordering anything with your company name on it, or it may be costly to replace if you make a last minute change. Also, avoid generic names like “Bob’s Auto Repair” as they not only tend to be forgettable but are also usually taken.
You will need to determine if a business name is already in use when choosing a company name. Checking with your local government agency for business development or an experienced California business law attorney can help you avoid this mistake. In some cases, even a name already in use by another company can be used for your business as well, as long as the industries differ enough.
Help from a California Business Law Attorney
For experienced help in starting your own business, including choosing a company name, a California business law attorney from the Adli Law Group P.C. is there for you. We have formed lasting relationships with businesses across Los Angeles County and internationally in Europe, Asia, and the Middle East. Contact us today for experienced help with choosing your company name – 213-290-4933.
